In October 2005, Sony Ericsson presented the first mobile phone based on UIQ 3, the P990. Just over a month later on June 7, it announced sponsorship of West Indian batsmen Chris Gayle and Ramnaresh Sarwan. ![]() The women's pro tennis circuit was renamed the Sony Ericsson WTA Tour. In 2005, Sony Ericsson agreed to become the global title sponsor for the WTA Tour in a deal worth million US dollars over 6 years. At Mobile World Congress 2009, Sony Ericsson unveiled the first 12-Megapixel phone, named Satio. ![]() In 2007, the company's first 5-Megapixel camera phone, the Sony Ericsson K850i, was announced followed in 2008 by the Sony Ericsson C905, the world's first 8-Megapixel phone. In 2005, Sony Ericsson introduced the K750i with a 2 megapixel camera, as well as its platform mate, the W800i, the first of the Walkman phones capable of 30 hours of music playback, and two low-end phones. The joint venture continued to make bigger losses in spite of booming sales. To this end, it released several new models which had built-in digital camera and color screen which were novelties at that time. Sony Ericsson's strategy was to release new models capable of digital photography as well as other multimedia capabilities such as downloading and viewing video clips and personal information management capabilities. Sony Ericsson logo used from 2001 until 2012 The company was to have an initial workforce of 3,500 employees. Sony contributed its entire handset division. Ericsson contributed a majority of the Ericsson Mobile Communications company, excluding a minor part spun off as Ericsson Mobile Platforms. By August 2001, the two companies had finalised the terms of the merger announced in April. Sony was a marginal player in the worldwide mobile phone market with a share of less than 1 percent in 2000. We wouldn't be as successful (in networks) if we didn't have phones". Hellström said, "Mobile phones are really a core business for Ericsson. Speculation began about a possible sale by Ericsson of its mobile phone division, but the company's president, Kurt Hellström, said it had no plans to do so. ![]() To curtail the losses, it considered outsourcing production to Asian companies that could produce the handsets for lower costs. ![]() This was mainly due to this fire and its inability to produce cheaper phones like Nokia. Įricsson, which had been in the mobile phone market for decades, and was the world's third largest cellular telephone handset maker, was struggling with huge losses. Nokia had already begun to obtain parts from alternative sources, but Ericsson's position was much worse as production of current models and the launch of new ones was held up. When it became clear that production would actually be compromised for months, Ericsson was faced with a serious shortage. Philips assured Ericsson and Nokia (their other major customer) that production would be delayed for no more than a week. On March 17, 2000, a fire at the Philips factory contaminated the sterile facility. In the United States, Ericsson partnered with General Electric in the early nineties as Ericsson Mobile Communications (ECS), primarily to establish a US presence and brand recognition.Įricsson had decided to obtain chips for its phones from a single source - a Philips facility in New Mexico.
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